Rochelle Bell, a Colorado native, graduated from the University of Colorado with a degree in political science and psychology. She helped manage her family’s fire protection business through to its eventual sale, and then worked as an account manager in custom steel fabrication. The wine bug bit Rochelle in the late 1990s, when she found her way to VinMarket courtesy of Alan Freis (Applejack Liquors patriarch). As VinMarket’s Office and Portfolio Manager, Rochelle has assumed a variety of brand management duties and – most importantly – keeps us sane. In her spare time, Rochelle enjoys playing golf, hiking, rose gardening and agility training with her Clumber Spaniel, Autumn.
“Luck is what happens when preparation meets opportunity.” – Seneca The Younger (Roman Philosopher)